Who does not want to be the main sponsor of the Indian cricket team. In front of all the people who see cricket in India, if the name of their company is posted on Team India’s jersey, then the investment of crores of rupees will also be fruitful. But do not know why whatever the main sponsor of the Indian cricket team, its company either sinks or gets banned. At least this deficit deal proves. Know when the game of curse started.
Indian cricket team supported in the year 2001 to 2013
Sahara India was actually a major chief sponsor of the Indian cricket team, which had a remarkable tenure of 11 years from 2001 to 2013. Under the renovated agreement in 2010, Sahara paid ₹ 3.34 crore for each Test, ODI and T20I match. From Sourav Ganguly to Mahendra Singh Dhoni, Jersey of Sahara Group came first and on the field. Sahara achieved the distinction of being the chief sponsor of the Indian team for the longest time in the 21st century.
Sahara withdrew his name from sponsorship due to differences with the Board of Control for Cricket in India (BCCI) on various issues such as financial constraints and auction of players and ban on foreign players. However, the company eventually pulled out of the IPL, citing differences with the BCCI, the financial condition of the company started falling, before which they had to sell their airlines Sahara Airlines to Jet Airlines.
The condition became so bad that Subrata Roy’s company became bankrupt. After this Subrata Roy Sahara had to go to jail. The apex court ordered Subrata Rai, who was lodged in Tihar Jail from March 4, 2014, to pay ten thousand crore rupees for bail. Out of this, he had to give five thousand crore rupees in cash and a bank guarantee of the same amount.
Star India sponsors of Team India for 3 years
After Sahara left, it seemed that the pair of Star India and Team India would be very good and froze for a long time. The reason for this was believed that Star India was the top name of sports and especially cricket. What can be a bigger advertisement for the broadcaster and what can be the name of private limited in Team India’s jersey and that match is also coming on Star Sports.
For nearly 3 years, Star India was the main sponsor of the Indian team. During this time, not only Star India got Rs 385 crore but also got the right to broadcast domestic matches along with international.
But even here it is not frozen. In the year 2017, the star cut the kanni because the company felt that it was a white elephant. The company was the main interest in the sports broadcast itself. At the beginning of the agreement, Star India’s cricket analysis programs such as Star Power started but were also closed due to poor quality. This company also could not buy the broadcast rights of IPL during this period.
OPO’s partnership with Team India could only last 2 years, boycott demand
Oppo’s tenure as the chief sponsor of the Board of Control for Cricket in India (BCCI), despite paying ₹ 1,079 crore, ended in 2019 only two years later. His downfall included two chiefs:
– India-China tension: The increasing tension between India and China affected Oppo’s business in the country. Being a Chinese company, Oppo faced restrictions and criticisms, affecting their brand reputation.
– Short -term sponsorship: Oppo’s tagline “Inspiration Ahed” was not effective for him, as his sponsorship lasted only two years, 2017 to 2019.
Bayju, There was an agreement for 4 years only but in the middle
Bayju’s name appeared for a long time on the Indian cricket team’s jersey. Bayju replaced ‘Oppo’ in 2019. In June 2022, Bijus increased its jersey sponsorship by November 2023 with BCCI for about $ 3.50 million. However, the agreement ended by March 2023. After stopping the payment of American lenders, Deloitt now left the company’s audit work. Audit company Deloitte has separated itself from the responsibility of its auditor for delay in giving financial statements on behalf of the Education Technology Forum Bayju. In the bio -by -the -economic front, the resigned snatch of the directors was cloudy and the company had lost the trust of students and parents. In such a situation, this company also became bankrupt.
Fantasy Platform Dream 11 Ban, Removes automatically as title sponsor
Fantasy Sports Company Dream 11 is no longer the title sponsor of the Indian cricket team and the board has started searching for its option but it is unlikely to be before the Asia Cup next month. Recently, after banning the government’s real money gaming under the ‘Online Gaming Promotion and Regulation Bill, 2025’ passed, Dream 11 is now not about 44 million American Title Sponsor. Bought for dollars (about Rs 358 crore). There is still one year left for their agreement to end, but they will not be punished for this.
